5 Steps to Creating Video on The Fly

Guest Post by Lynn Ruby.

You’re at an event. Or in your office. Or at a meeting.

And someone – video camera in hand – says, “I’d like to know what you think about X.”

They sling the camera up to their shoulder, push the button and you’re caught like a deer in headlights!

 

Here are 5 things you can do in that moment to be as polished and articulate as possible:

 

#1 – May I Have a Moment Please?

With a big smile say, “I’d love to talk about that! Can you give me just a moment please?”
Then, whip out a mirror and

• Check out your face and blot any shine, re-apply powder, lipstick etc. Check your teeth. (This applies to you men too!)

• Pull as much of your hair to the front of your face as possible. (The back of your head doesn’t matter.)

• Put as much color as close to your face as possible. Adjust your scarf, pull your collar closer to your face, borrow a friend’s jacket.

• Remove your glasses so you don’t create any unnecessary glare.

 

#2 – Two Questions

While you’re doing this, ask the camera operator two questions:

• Please tell me more about the topic or question.

• Who is the intended audience for this video?

 

#3 – Mentally Construct an Opening, Middle and Closing

As you continue to prep in the mirror, mentally script an opening, no more than 3 points for the middle, and a closing.

Make it simple! The opening should be something that interests the intended audience. A story, a quote, an amazing fact. It should NOT be about you.

A maximum of 3 points to support your opening.

A closing which reinforces your main point and asks the audience to take action on what you’ve said.

 

#4 – Talk to Your Best Friend

Once the camera is turned on, keep your eyes focused on the camera lens and smile! (We often think we’re smiling when we’re really not!)

Imagine the camera lens as the face of your best friend. Talk to him or her the way you naturally talk. No need to be stiff or formal. Make mistakes. Say um and ah. Laugh! Use your hands. Say “you” a lot more than you say “I”.

 

#5 – Remember This . . .

And finally, always keep in mind that YOU will be your harshest – and sometimes only – critic.

People don’t pay as much attention to us as we think they do! They’re all just as focused on themselves as we are!

 

Ready to Learn More About Video Marketing?

If you’re ready to learn more about video marketing, get the Video Marketing Toolkit, available for free at www.TeachMeVideoMarketing.com/FREE!

About the Author

Lynn Ruby is the CEO & Founder of Ruby Marketing Systems and creator of the Teach Me Video Marketing system.  Lynn is passionate about helping you learn how to use video to super-charge your marketing results and be able to do it in an affordable, repeatable step-by-step system.  She knows that if you’re confused, don’t like the way you look and sound on camera or don’t understand how to use video as part of your marketing mix, you won’t step foot in front of the camera.  But with Lynn’s help, you CAN learn to love yourself on video.